A marketing campaign for a vegetarian restaurant in China uncovers two facts: 1) eating meat is seen as a sign of prosperity in China; 2) only an estimated 5 percent of the Chinese are vegetarians. Which interpretation of these facts should be incorporated into the marketing campaign?

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Business

Nancy Underwood

17 June, 20:42

A marketing campaign for a vegetarian restaurant in China uncovers two facts: 1) eating meat is seen as a sign of prosperity in China; 2) only an estimated 5 percent of the Chinese are vegetarians. Which interpretation of these facts should be incorporated into the marketing campaign?

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Zaiden Sherman · Answer 1

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Explanation:

Calculate that China has over 1.2 billion citizens, so the vegetarian 5 percent yields 60 million potential customers. now, this interpretation instills more confidence and promise for the marketing agencies than mare 5% of the total population.