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26 July, 18:54

Kimberly-Clark is interested in mothers' emotional reactions to its Huggies brand of disposable diapers, which usually have popular characters or cute designs printed on them. Which component of attitude is Kimberly-Clark interested in? answer choicesA) knowledgeB) cognitiveC) affectiveD) behavioralE) orientation

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  1. 26 July, 19:16
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    C) affective

    Explanation:

    As this involves an act between a mother and her child it is very emotional, no mother wants her child to get any thing less, even if it is a diaper. Thus, while assessing the emotional reaction of mothers on Huggies diapers each mother would definitely have an experience with her children.

    Which shall reflect the affection of mother for her children.

    This reflects the affective things between a mother and the use of diaper for her children. Affective things are positive whereas the effective things include the results whether positive or negative.
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