Direct marketing is an interactive system that uses one or more advertising media to effect a measurable response at any location.

True / False.

YES

Explanation:

direct marketing is an interactive system direct dealing with your customers instead of involving indirect marketing line like hiring any other person to deal with your marketing in this marketing you can handle your customers more precisely and directly you are directly involved with the likes and dislikes of the customer based on the history of theirs so you can manage your products directly and turn your product into profit oriented product so direct marketing is more preferable than indirect marketing.