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22 June, 20:53

The director of marketing for 3M tapes tells the rest of the management team, "When it comes to our transparent packaging tape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." This strategy indicates that the packaging tape unit falls into which one of the following classifications?

cash cows

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  1. 22 June, 22:51
    0
    Incomplete question:

    The options are missing, here are the following choices:

    A. Problem child

    B. Star

    C. Cash cow

    D. Dog

    E. Question mark

    Answer:

    Cash Cow.

    Explanation:

    BCG Matrix: A structure introduced Boston Consulting Group, in which the products of the company would be categorized into 4 categories:

    Cash Cows. Star. Dogs. Question Mark. The purpose of classifying is to get the idea of how the products are performing and would let us know also that on which product company will have to spend its money.

    Transparent Packaging tape unit, will classified be as cash cow (Generating money to use for other ventures), because the director is clear that the company earns a fruitful revenue from here and the revenue will be used to invest somewhere else.
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