Explain the four choices companies have when developing brands. Provide an example of each.

In developing brands, a company has four choices:

line extensions: encompassing an existing brand name to new formats. brand extensions: Mixes an existing brand with a new product category. Like pepsy max or coca cola zero. multibrands Launching several different brands in the same product category. Nestle has different brands of cereals as a way to cover different segments. new brands. Re branding an existing brand as it is not as powerful as before.