You work for a fabric company that sources unique materials from around the world. In the past, you have focused solely on the business of supplying fashion designers with fabric they make into dresses. However, you've recently recognized an opportunity to expand the business by supplying stores like Jo-Ann Fabrics that sell sewing and craft goods to consumers who sew at home.

If you pursue this opportunity, in which direction would your company be expanding?

Question

Business

Brady Hoover

20 July, 15:36

You work for a fabric company that sources unique materials from around the world. In the past, you have focused solely on the business of supplying fashion designers with fabric they make into dresses. However, you've recently recognized an opportunity to expand the business by supplying stores like Jo-Ann Fabrics that sell sewing and craft goods to consumers who sew at home.

If you pursue this opportunity, in which direction would your company be expanding?

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Answers (1)

Know the Answer?

Conor Tran · Answer 1

From a commercial market into a reseller market.

Explanation:

A reseller market is characterized by wholesalers, retailers and distributors. Usually the products are intended for legal entities, since the sale is made at a higher volume and lower price, since the products offered usually come directly from the factory, there are no other processes involved, so there is the price advantage.