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17 December, 08:03

Suppose that Walgreens (a major drug store chain) wants to introduce its own brand of cough medicine that is similar in contents and packaging to a national brand, but at a lower cost. What kind of brand would Walgreens be introducing? a. Manufacturer brandb. Private-label brandc. National brandd. Counterfeit brande. Premium brand

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  1. 17 December, 11:02
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    Letter b is correct. Private-label brand

    Explanation:

    Private-lebel brand is when products are supplied or manufactured by a particular company and then labeled with another company's brand. The advantages added to a company that decides to sell a private label product are varied, these items can increase the credibility and reliability of the company, such as increasing the sales flow and diversifying the marketed product lines.
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Home » Business » Suppose that Walgreens (a major drug store chain) wants to introduce its own brand of cough medicine that is similar in contents and packaging to a national brand, but at a lower cost. What kind of brand would Walgreens be introducing? a.
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