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10 June, 16:13

Why is audience analysis so important in the selection of the direct or indirect organization strategy for a business message?

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  1. 10 June, 19:02
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    Further Explanation:

    When an organization wants to reach its goals, it has to come up with strategies. No matter how big or small the organization is, it requires writing reports and business messages in order to understand its readers and analyze the audience receiving the message. With direct strategy approach, the main idea or purpose of the message comes at the top of the document while the indirect strategy approach conveys the conclusions and recommendations at the end of the message or report. It is the audience's reaction conveyed through the messages that we are going to anticipate for. Direct strategy is used more when readers are supportive and eager to have results displayed to them first while indirect strategy is used more when readers need to be educated and persuaded.
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