When a marketing researcher is interested in making comparisons between two groups of respondents to determine whether or not there are statistically significant differences between them, in concept, the researcher is considering them as:
a. Two potentially similar populations.
b. Two potentially different populations.
c. Two potentially different markets.
d. Two identical populations.
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Home » Business » When a marketing researcher is interested in making comparisons between two groups of respondents to determine whether or not there are statistically significant differences between them, in concept, the researcher is considering them as: a.