Given that Gabbie is looking for a budget-priced flight home for the holidays, she will need to find out what various options exist to fill her need. Gabbie visits the websites of airlines she's had personal experience with and asks her friends for their opinion. Gabbie is in which phase of the consumer decision process?

Question

Business

Jakobe Yang

27 February, 23:05

Given that Gabbie is looking for a budget-priced flight home for the holidays, she will need to find out what various options exist to fill her need. Gabbie visits the websites of airlines she's had personal experience with and asks her friends for their opinion. Gabbie is in which phase of the consumer decision process?

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Answers (1)

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Paul Collins · Answer 1

Gabbie is in the Information Search phase of the consumer decision process. This is the second phase.

Explanation:

The Consumer Decision Process is a situation in which a consumer passes through the phases listed below in order to make a final purchase decision.

1. The first phase where the consumer recognizes a need they have to fulfil.

2. The second phase in which Information search is carried out in order to determine how best to meet this need.

3. The third phase which Alternative Evaluation phase. Here, the consumer evaluates each medium that can fulfil their needs.

4. The fourth phase, which is the decision making phase. Here, the consumer makes their purchase decision based on the evaluation of alternatives in the previous phase.