You're the marketing director for a startup firm in the snack food industry. In the past, you've sold only to small specialty stores, but now you hope to crack a major supermarket chain. As you plan your approach to this prospective new buyer, which of the following likely influences on its decision should you consider?

Question

Business

Nicholas Richards

21 March, 13:32

You're the marketing director for a startup firm in the snack food industry. In the past, you've sold only to small specialty stores, but now you hope to crack a major supermarket chain. As you plan your approach to this prospective new buyer, which of the following likely influences on its decision should you consider?

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Answers (1)

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Aubrey · Answer 1

Interpersonal influences and organizational factors.

Explanation:

Interpersonal influences are those that include interests, status, and authority in an organization. It should be included in the approach for the potential new buyer to recognize the lead authorities and the interests of who might be their new supplier. It is also imperative that the marketing director include organizational factors, objectives, policies, and organizational processes in the approach to influence purchasing, as these factors are key to demonstrating credibility and viability for the new buyer.