True or false? This an example of timeliness within lead nurturing: "A contact downloads a piece of content on 'The Best Ways to Create Subject Lines for Email Newsletters.' You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy."

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Business

Arjun Johnson

8 December, 11:46

True or false? This an example of timeliness within lead nurturing: "A contact downloads a piece of content on 'The Best Ways to Create Subject Lines for Email Newsletters.' You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy."

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Maurice Ewing · Answer 1

true

Explanation:

we need to understand a couple of concepts first:

lead nurturing: refers to developing a business relationship with potential customers based on generated leads. timeliness: refers to being carried out at the appropriate time

In other words, does this example show us the generation of a business relationship based on a previous lead which is carried out at the appropriate time? It still sounds a little confusing, but yes it does.

Let's put the events in order:

first a lead was generated when a user downloaded 'The Best Ways to Create Subject Lines for Email Newsletters.' Just after the user downloaded your article, you send them a follow-up piece that is related to the previously downloaded article.

No time was wasted and you immediately followed up a lead by sending more information to engage the user into a relationship with your company.