Where the combined strength of two items is greater than the sum of their individual strengths. In the media business, this term means that a large company can use the strengths of its various divisions to successfully market its content.

The correct answer is: Synergy.

Explanation:

The term synergy means cooperation and its most frequent use was, until now, in the field of medicine, where the synergistic effect of two organs is discussed as the improvement that is produced by the fact that these organs work together.

Applied to the business world, synergy is the production of additional effects that results from the joint work of two or more organizations, taking into account that those effects would not occur if those organizations acted separately.

Synergy in operational activities are those that apply to a function or resource in which the consequences of that collaboration are manifested. It can be synergies in marketing, such as those created when using sales channels, after-sales services or even common logistics; synergies in supplies, which generate benefits in purchase prices or payment conditions for volume purchases or transformation synergies or other operational activities, share production or management schedules or controls, etc.