How is marketing defined by the American Marketing Association (AMA) ? Select one: a. The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value. b. The process of delivering and exchanging offerings. c. The activity of communicating and delivering offerings targeted at specific segments. d. The communication of goods and services that have value.

Option A

Explanation:

As per American Marketing Association, marketing is defined as a group of activities and processes to provide something to the customer that ha value for targeted customers, business partners, client and society as well.

It believes that marketing connects the producer, process management team, customer, consumer and the society through information used to identify requirements and refine and evaluate the process for better relationship

Hence, option A is correct