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16 September, 20:13

Elise Philips, a leading fashion designer, connects with her followers through a strong online presence, promoting her brand and discussing fashion tips through articles and videos on her personal fan page. In this case, which of the following marketing forms does Elise use? direct e-mail. a catalog. a search engine. a spambot a blog

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  1. 16 September, 20:55
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    Elise Philips, a leading fashion designer, connects with her followers through a strong online presence, promoting her brand and discussing fashion tips through articles and videos on her personal fan page. In this case, the marketing forms Elise uses is (A) Blog

    Explanation:

    A word "Blog" etymologically speaking, comes from the combination of 2 words - Web and log.

    Essentially, a blog is an online account or expression of the writer, and is started with people putting their private experiences online but it has now become a very popular means of promotion and is gaining popularity in most urban areas.

    Blog Marketing entails using blogging websites such as Wordpress among others to promote ones' product to the masses.

    The main advantages of Blog marketing include that firstly, it is easier to manage and economically feasible, secondly, it is an effective tool of marketing, especially amongst millennial, thirdly, it gives a more personalised approach to marketing and lastly, it is a great way to improve one's Search Engine Optimisation ranking.
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