The concept of designing marketing communications programs that coordinate all promotional activities-advertising, personal selling, sales promotion, public relations, and direct marketing-to provide a consistent message across all audiences is referred to as

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Business

Bonnie

22 November, 23:18

The concept of designing marketing communications programs that coordinate all promotional activities-advertising, personal selling, sales promotion, public relations, and direct marketing-to provide a consistent message across all audiences is referred to as

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Brandy · Answer 1

The concept of designing marketing communications programs that coordinate all promotional activities-advertising, personal selling, sales promotion, public relations, and direct marketing-to provide a consistent message across all audiences is referred to as Integrated Marketing Communications

Explanation:

Integrated Marketing Communications refers to a unified approach adopted by the Company towards all promotional activities concerning a particular product or brand.

It entails a consumer driven promotional base, where using various tools of promotion such as advertising, social media, public relations, among others, a comprehensive and consolidated message is put across to the consumer.

The biggest benefit arising out of having an integrated marketing communications strategy is that since each and every promotional activity is revolving around the same central idea, the message that is aimed to be put across to the consumer is effectively and efficiently delivered, leading to a great return on investments and consequently a bigger profit.