perspective of integrated marketing communications (IMC) sees customers as partners in an ongoing relationship, recognizes the terminology they use, acknowledges the importance of the whole communications system, and accepts the many ways they come into contact with the company or the brand.

The outside-in perspective of integrated marketing communications

Explanation:

Integrated marketing communication (IMC) refers to integrating all marketing communications together, in order to send a single brand message to the target market. IMC tries to integrate all marketing tools so that they all share the same message.