A group of managers has been assigned the task of developing a new product. They are now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process?

Screening

Explanation:

Screeningprocess used to access innovative product ideas, strategies and marketing trends to determine their consistency with the company's objective. It is used to eliminate unsound ideas and accept sound ones.

Screening can be used to check the compatibility if an idea with a business objective. It involves a process of determining which product aligns with the target audience and the benefits of producing it.

The screening stage is a very important stage in the development of a new product because if a product that doesn't conform with the business objective or the product doesn't have a tendency of being profitable to the organzation passes the screening stage, it means the product will lead to wasted effort and resources in the other stages.

Therefore, a product should be properly screened passing the screening stage.

Screening

Explanation:

Screening is a process that is used to measure innovative product ideas, procedures and different unique marketing trends.

The screening stage is a critical part of the development activity. Product ideas that do not meet up to the organization's goals and objectives should be not be accepted. If a low quality product idea is allowed to pass through the screening stage, it wastes the effort and money that have been put in the earlier stages.