The Nikon camera company introduced a new single-lens reflex digital camera to the market. The camera had a large memory capacity, had the quickest shutter speed on the market, and was housed in a lightweight titanium shell. Nikon knew with the features and technology of this camera it could charge a premium price to capture the attention of the innovators and early adopters. What type of pricing strategy did Nikon select?

Question

Business

Clark Boyle

16 November, 12:12

The Nikon camera company introduced a new single-lens reflex digital camera to the market. The camera had a large memory capacity, had the quickest shutter speed on the market, and was housed in a lightweight titanium shell. Nikon knew with the features and technology of this camera it could charge a premium price to capture the attention of the innovators and early adopters. What type of pricing strategy did Nikon select?

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Answers (1)

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Blair · Answer 1

skim pricing

Explanation:

Skim pricing refers to a pricing strategy where a company usually charges a very high initial price for a new product or service that they are introducing. Eventually in an attempt to reach more customers, the company will start lowering the price of their product or service as more competitors enter the market or new technologies are developed.