Manufacturers of consumer products use transactional websites less frequently than other firms because in some industries, this form of vertical integration is illegal. there is a threat of channel conflict. it is difficult to maintain inventory levels at online warehouses. some stakeholders are opposed to websites that drain resources without providing any return on investment. such websites require dynamic pricing, which is difficult to use if supply and demand conditions change frequently
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Home » Business » Manufacturers of consumer products use transactional websites less frequently than other firms because in some industries, this form of vertical integration is illegal. there is a threat of channel conflict.