Ask Question
17 September, 04:47

The American Floral Council used an ad that showed three flower arrangements varying in size froma single rose to a very large elaborate arrangement. The caption simply read, "Just how mad isshe?" This ad relies on which of the following situational influences for its effectiveness?

A. purchase task

B. social surroundings

C. physical surroundings

D. psychological effects

E. antecedent states

+1
Answers (1)
  1. 17 September, 05:24
    0
    Answer: E. Antecedent states

    Explanation: The ad relies on antecedent states for its effectiveness. Antecedent states are features of an individual that are not lasting characteristics including mood, social, physical or time factors and momentary conditions such as acute anxiety, pleasantness, cash on hand, fatigue and so on. By asking just how mad?, the emotions of the viewer is elicited which might leads to him or her making a purchase, an additional purchase or none at all. As an aspect of situational influences, antecedent states are temporary.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “The American Floral Council used an ad that showed three flower arrangements varying in size froma single rose to a very large elaborate ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers