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20 June, 06:57

Suppose you're working as a salesperson and one of your prospects tells you they are interested in your product because it is the one best suited for performing a particular task. Which of the following needs is the buyer expressing?

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  1. 20 June, 07:21
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    a. Situational needs

    b. Functional needs

    c. Social needs

    d. Psychological needs

    e. Knowledge needs

    Answer:

    b. Psychological needs

    Explanation:

    -Situational needs are the ones that are related to the customer's environment, place and time.

    -Functional needs are the basic ones people need to be able to live.

    -Social needs refer to the need people have to relate to the others.

    -Psychological needs refer to things pople need for their well-being and being able to function properly.

    -Knowledge needs refers to the ones related to learning new things.

    According to this, the need the buyer is expressing is a psychological need because your prospect says that they are interested in the product because it is the one best suited for a particular task. The prospect could be able to buy a similar product from someone else but as they consider this as the best one, buying it will make them feel good.
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