Which of the following scenarios best describes differentiation? Multiple Choice
a. The firm's marketing mix is distinct from what is available from a competitor.
b. The firm screens out opportunities using criteria that are different from those used by other firms.
c. The firm aims its efforts at a target market that is different from a target market that a competitor would find attractive.
d. The firm uses its resources in a way that is different from the way competitors use their resources.
e. The firm changes to a different set of operational decisions when its marketing strategy is not going well.
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