Which of the following is a disadvantage of perceptual gap mapping?

Group of answer choices:

O It ignores the nuances and shadings of consumer responses.

O It relies only on managerial intuition/experience.

O It deals only with "conceptual leaps" critical to developing new-to-the-world products.

O It cannot be used for concept generation and new product development.

Question

Business

Brady Gaines

8 May, 14:27

Which of the following is a disadvantage of perceptual gap mapping?

Group of answer choices:

O It ignores the nuances and shadings of consumer responses.

O It relies only on managerial intuition/experience.

O It deals only with "conceptual leaps" critical to developing new-to-the-world products.

O It cannot be used for concept generation and new product development.

+3

Answers (1)

Know the Answer?

Jane Terry · Answer 1

Answer: Avoids the nuances and shadings response of customer.

Explanation:

Perceptual gap mapping is the map model that is created by marketers to display the perception of customers in visual form. Buyers place their product in map to display position of product, brand and company in terms of competition.

This method does not include shading or different response of customer which creates limitation in brand evaluation in term of attributes.

Other options are incorrect because intuitive method, new product development technique and conceptual leap for brand new product production are not the drawbacks of perceptual mapping.