Which of the following statements about the Consumer Decision Process is false?

a. In a successful purchase, every stage in the process has to happen.

b. Sometimes consumers process a stage or stages subconsciously.

c. The stages in the Consumer Decision Process do not have to occur in the same order every time.

d. decision process begins with the recognition of a need.

Question

Business

Kayla Kim

16 January, 23:02

Which of the following statements about the Consumer Decision Process is false?

a. In a successful purchase, every stage in the process has to happen.

b. Sometimes consumers process a stage or stages subconsciously.

c. The stages in the Consumer Decision Process do not have to occur in the same order every time.

d. decision process begins with the recognition of a need.

+1

Answers (1)

Know the Answer?

Ezra · Answer 1

The answer is: A) In a successful purchase, every stage in the process has to happen.

Explanation:

Sometimes we as customers don't have the time or are unable to follow all the stages in the consumer decision process. Many times it depends on what need we want to satisfy. For instance, if we are hungry or thirsty we might decide to eat at the first restaurant we find. It doesn't mean we made a bad choice, it simply happened that way because we didn't have time to research about all the restaurants in the area and then evaluate and decide which one was the best for us. Many daily purchases are part of our daily routine. Imagine how many hours we would spend at a grocery store if we had to follow every step of the process.

On the other hand, if I'm searching for a new house, I will follow steps one through five several times, over and over again until I finally decide which house to buy.