Christie has just started with a travel agency, and she has been offering clients and prospective clients a range of packaged tours. She is concerned because the commissions she is earning on her sales are lower than she had hoped. Her colleague Peter, who has been with the agency for several years, is having a great deal of success by working closely with the clients, seeking their ideas, and building customized tour packages for each one based on their suggestions.

Peter's approach is based on:

A. transaction-oriented marketing.

B. premium pricing.

C. his seniority at the firm.

D. special incentives from tour operators.

E. value co-creation.

E. Value Co-Creation.

Explanation:

As Christie has just started with a travel agency, and she has been offering clients and prospective clients a range of packaged tours. She is also concerned because the commissions she is earning on her sales are lower than she had hoped. Her colleague Peter, who has been with the agency for several years, is having a great deal of success by working closely with the clients, seeking their ideas, and building customized tour packages for each one based on their suggestions. Peter's approach is purely based on value co-creation. Value co-creation is the marketing strategy where customers are encouraged to get involved with the company in order to create, share and promote its brands. Customers are involved in the product designing and making phases as well where their inputs, feedback are very much considered in order to build the brand. This strategy main focus on the customers experience that how they are actually using company's products and services and how company can use these valuable insights in order to improve their products and services.