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28 September, 20:44

Post Properties is a company that manages apartments in various communities. It is concerned with a glut of apartments in Atlanta, Orlando, and Dallas Its market researcher begins by examining the rental markets in the Southeast, the history of apartment buildings, local economies, competitive rents, and ownership-all information that was on hand and did not require any new research to locate. The market researcher looked at:

a. a closed study

b. secondary data

c. primary data

d. a statistical analysis

e. priority databases

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Answers (1)
  1. 28 September, 21:15
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    The correct answer is (B)

    Explanation:

    There are various types of market researches; secondary, primary, etc. The market researchers looked at secondary data to analyse and forecast the future prices, and all the data the researcher wanted to search was readily available. Specific data that is available without conducted a new market survey or research is called secondary data. Data that is extracted by conducting new market research is called primary data.
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