Cedric is checking out at the grocery store with his weekly meals. There are three people in front of him, so he scans the magazine racks next to him. He sees the gum and candy bars next to the magazines and remembers that he has run out of his favorite gum, Big Red. There are a variety of other gums he could buy, but Cedric likes the intense cinnamon flavor of Big Red. He grabs a couple of packs of Big Red and purchases them with his other items. The Big Red marketing team has met Cedric's needs and wants and provided a convenient way for him to enact which part of the consumer decision-making process?

Question

Business

Hester

18 January, 13:26

Cedric is checking out at the grocery store with his weekly meals. There are three people in front of him, so he scans the magazine racks next to him. He sees the gum and candy bars next to the magazines and remembers that he has run out of his favorite gum, Big Red. There are a variety of other gums he could buy, but Cedric likes the intense cinnamon flavor of Big Red. He grabs a couple of packs of Big Red and purchases them with his other items. The Big Red marketing team has met Cedric's needs and wants and provided a convenient way for him to enact which part of the consumer decision-making process?

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Answers (1)

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Justine Ho · Answer 1

Answer:The Big Red marketing team has met Cedric's needs and wants and provided a convenient way for him to enact purchase decision part of the consumer decision-making process

Explanation:

The purchase decision starts with a need. If we need to buy something then identifying that need leads to purchase decisions. After identifying the need we lookout for available options that are available to satisfy our needs and then we will select the product or brand.

Cedric wanted to buy Big red gums and the company has many other gums also. He made a purchase decision by buying his favorite big red gum out of other options available.