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4 April, 10:24

Happy daze tours is attempting to segment the market for their new vacation package. They decide to survey consumers to discover if they include surfing the web as one of their favorite pastimes. Happy daze is using which type of segmentation base to segment the market?

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  1. 4 April, 10:48
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    Subjective and general segmentation

    Explanation:

    Subjective and general segmentation is based on marketer's personal experience on what the customer might like, past successes and failures with product launches, and past customer relationships.

    So Happy Daze surveying to see if customers will like inclusion of web surfing in the new vacation package.

    The decision to consider web surfing as part of the package is Happy Daze's personal idea of what the clients may like.
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