GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Question

Business

Micheal Maynard

13 May, 10:52

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

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Answers (1)

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Ghoulie · Answer 1

Product Extension

Explanation:

Product extension is the practice of putting the brand name of an existing product on a new product in the same group.

To order to increase the sales of a popular product by providing alternatives, small businesses should apply the technique in the very same way that large companies do.

But if it is not implemented correctly, the technique can also end up backfiring.