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1 July, 01:33

In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called:

a. stars.

b. cash cows.

c. question marks.

d. dogs.

e. anchors.

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Answers (2)
  1. 1 July, 02:52
    0
    The correct answer is b) cash cows

    Explanation:

    The term Cash cows refers to the product lines with a high relative market share as the result of past and heavy investment but in low-growth markets. They, usually, create excess funds available that can be used to carry or support other product lines.
  2. 1 July, 03:23
    0
    Cash Cows

    Explanation:

    The correct option is cash cows. In BCG matrics a product who is profitable and gain certain market share but the overall market in low growth is called a cash cow. Another reason is with less investment the profit is higher because it has established a name in the market and captures a market share.
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