Ask Question
BusinessBusiness
22 February, 01:47

5A product is selling nationally, and you devise a spot TV media plan with 75 markets in it. Those 75 markets have a coverage of 79 percent of U. S. TV households. Precisely explain what the 79 percent coverage means?

+4
Answers (1)
  1. 22 February, 05:40
    0
    The meaning of the 79% coverage is that out of 95 potential markets in the US (as calculated below),75 of the markets can be reached using spot TV media plan.

    That is to say the spot TV media has on its platform the largest market share.

    However, this does not necessarily guarantees that the product in question will control 79% of the market share as there other factors to consider, for instance consumers' preferences and taste.

    Explanation:

    95 markets is calculated below:

    75 markets=79%

    total markets=75/0.79

    Total markets=94.93 approximately 95
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “5A product is selling nationally, and you devise a spot TV media plan with 75 markets in it. Those 75 markets have a coverage of 79 percent ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers
You Might be Interested in
Misty Mountain Shop is considering purchasing a new piece of equipment that would be used for 6 years. The cost savings from the equipment would result in an annual increase in cash flow of $200,000.
Answers (1)
Mason and Janet were divorced in 2015. Their daughter Kelly lives with Mason, and Janet pays $650 per month of child support. Which of the following statements are true?
Answers (1)
Kerrigan Lumber Yard receives 12,000 large trees each year that they process into rough logs. Currently, Kerrigan sells the rough logs for $75 each. Kerrigan is considering processing the logs further into refined lumber.
Answers (1)
You are part of a task force with a group leader who has a distant relationship with group members and who is concerned with getting the job done. which type of leader does your task force have?
Answers (1)
Winston Company estimates that the factory overhead for the following year will be $938,600. The company has decided that the basis for applying factory overhead should be machine hours, which is estimated to be 36,100 hours.
Answers (1)
New Questions in Business
Bank A has an increase in deposits of $20 million dollars and all bank reserve requirements are 10%. Bank A loans out the full amount of the deposit increase that is allowed. This amount winds up deposited in Bank B.
Answers (1)
In the context of foreign direct investment, a joint venture involves the merger of companies.
Answers (1)
Classify the following changes in each of the accounts as either an outflow or an inflow of cash. During the year (a) marketable securities increased, (b) land and buildings decreased, (c) accounts payable increased, (d) vehicles decreased, (e)
Answers (1)
In 2013, teller company sold 3,000 units at $400 each. variable expenses were $280 per unit, and fixed expenses were $160,000. what was teller's 2013 net income?
Answers (1)
A project that provides annual cash flows of $24,000 for 9 years costs $110,000 today. Under the IRR decision rule, is this a good project if the required return is 8 percent?
Answers (1)
Home » Business » 5A product is selling nationally, and you devise a spot TV media plan with 75 markets in it. Those 75 markets have a coverage of 79 percent of U. S. TV households. Precisely explain what the 79 percent coverage means?
Sign Up Forgot Password?