Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of
greenwashing.
eco-selling.
eco-marketing.
greener advertising.
green promotion.
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Home » Business » Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of greenwashing. eco-selling. eco-marketing. greener advertising.