Here is an example of a positioning statement for Volvo:
"For upscale American families, Volvo is the family automobile that offers maximum safety."
In this example, what serves as the frame of reference for the positioning statement?
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Home » Business » Here is an example of a positioning statement for Volvo: "For upscale American families, Volvo is the family automobile that offers maximum safety." In this example, what serves as the frame of reference for the positioning statement?