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26 November, 12:09

Which of the following is the formal process of measuring performance and comparing this performance to marketing objectives? A. Sustainability B. Analysis C. Control D. Metrics E. Return on investment

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  1. 26 November, 15:57
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    C. Control

    Explanation:

    Marketing control -

    It refers to the method, by which the performance of the various marketing efforts is compared and measured with the objective of the marketing, is referred to as marketing control.

    After comparison of the performance of the company with the objective is dne, the course correction efforts are being decided.

    Hence, from the given statement of the question,

    The correct term is marketing control.
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