Full-service advertising agency refers to

a. an advertising agency that not only provides a complete range of services, including market research, media selection, copy development, artwork, and production, it has input into actual product design.

b. an advertising agency that specializes in one aspect of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased mediaspace, or providing Internet services.

c. an advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production.

d. firms that are large enough to carry their own in-house advertising staff to provide all advertising services needed by the company.

e. consulting agencies that set the advertising objectives, provides market research, media selection, copy development, and artwork, then allows the firm to put the plans into action.

Question

Business

Karson Singleton

6 September, 19:38

Full-service advertising agency refers to

a. an advertising agency that not only provides a complete range of services, including market research, media selection, copy development, artwork, and production, it has input into actual product design.

b. an advertising agency that specializes in one aspect of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased mediaspace, or providing Internet services.

c. an advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production.

d. firms that are large enough to carry their own in-house advertising staff to provide all advertising services needed by the company.

e. consulting agencies that set the advertising objectives, provides market research, media selection, copy development, and artwork, then allows the firm to put the plans into action.

+1

Answers (1)

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Grace Lambert · Answer 1

An advertising agency that provides the most complete range of services including market research, media selection, copy development, artwork and production.

Explanation:

Advertising can be described as the various strategies used to create an awareness of a product to the public. The main objective of advertising is to persuade potential customers to purchase the product.

Full service advertising offers a complete range of services which include carrying out an extensive market research on the product, a good media management, excellent design and packaging of the product.

Hiring the services of full advertising agencies creates room for a team of specialists to work together inorder to boost the sales of the product. It also provides enough time for the management of an organisation to figure out new ways to strategize their business.