Cartech Inc. is a manufacturer of automobile parts, which it sells to retail auto supply stores. Its core competencies include superior design and engineering capabilities, as well as a highly integrated and efficient supply chain. To sustain its competitive advantage, Cartech should first

A) seek to replicate its nearest competitor's competency in innovative marketing.

B) attempt to cut costs by replacing assembly line workers with robots.

C) upgrade its engineering department and improve its supply chain.

D) diversify its product offerings by developing parts for construction equipment.

Question

Business

Kiera

18 October, 14:42

Cartech Inc. is a manufacturer of automobile parts, which it sells to retail auto supply stores. Its core competencies include superior design and engineering capabilities, as well as a highly integrated and efficient supply chain. To sustain its competitive advantage, Cartech should first

A) seek to replicate its nearest competitor's competency in innovative marketing.

B) attempt to cut costs by replacing assembly line workers with robots.

C) upgrade its engineering department and improve its supply chain.

D) diversify its product offerings by developing parts for construction equipment.

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Answers (1)

Know the Answer?

Abigail Norman · Answer 1

C) upgrade its engineering department and improve its supply chain.

Explanation:

The idea behind sustaining an advantage is to invest in it so it becomes stronger. If Cartech Inc creates a better engineering department and improve its supply change the company will enhance their competitive position with the competition.