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31 May, 03:13

The reason it is important to use determinant attributes in making market maps is: a. to group individual respondents together into benefit segments based on their preferences. b. to identify market segmentation techniques for potential markets. c. to find a spot on the map where a gap offers potential as a new item. d. to reduce a large number of attributes to a small number of underlying factors.

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Answers (2)
  1. 31 May, 05:06
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    Answer:B

    Explanation:

    To identify market segmentation techniques for potential markets.
  2. 31 May, 06:35
    0
    "C"

    Explanation:

    Determinants attribute are the attributes that a customer consider in making a choice among competitive products, hence it is fundamental to the decision of a consumer while market mapping is the analysis of customers needs for goods ans services considering various market condition using a map.

    When the various market function are analysed on a map, a gap observed in the course of the analysis could give an opportunity for a new item to meet up with the yet to be satisfied need of the customer
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