The selling process begins with prospecting and qualifying. Welcome Home wants its sales force to call on those customers who are most likely to respond to the company's value proposition, which makes prospecting a crucial step. To sell townhomes, Welcome Home must get traffic to its model homes. To encourage visits to its community, an email campaign has been planned. A number of commercial email lists are available for purchase that include demographic selects. Which of the following attributes will you use for targeting the email campaign? Select an option from the choices below and click Submit. A. Geographic: Location of current residence B. Religious affilation: Jewish, Christian, Muslim, Buddhist, etc. C. Employer: Location of employer
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Home » Business » The selling process begins with prospecting and qualifying. Welcome Home wants its sales force to call on those customers who are most likely to respond to the company's value proposition, which makes prospecting a crucial step.