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25 November, 09:20

A review of the personal selling process indicates that selling is:

a. about 90 percent luck and 10 percent skill.

b. giving way to computers in responding to consumer needs.

c. getting a name on a sales contract.

d. a matter of establishing relationships.

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Answers (1)
  1. 25 November, 11:56
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    d. a matter of establishing relationships.

    Explanation:

    Selling involves creating a relationship with the prospect.

    The sales relationship has the short-term value you get from the customer.

    There is also the long-term life-time value of the customer to be considered.

    Sales based on referrals are the easiest to obtain and give best value.

    Good relationships give rise to refrrals.
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