A major challenge in designing marketing communications is being able to grab the attention of the target audience in a crowded media field. Which of the following factor (s) contribute to creating this challenge? A. Fragmentation of mass mediaB. Proliferation of alternative ways to reach consumersC. Increasing skepticism of consumers in receiving marketers' messagesD. Desire of consumers to co-create the meaning of brandsE. All of the answers are correct.

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A major challenge in designing marketing communications is being able to grab the attention of the target audience in a crowded media field. Which of the following factor (s) contribute to creating this challenge? A. Fragmentation of mass mediaB. Proliferation of alternative ways to reach consumersC. Increasing skepticism of consumers in receiving marketers' messagesD. Desire of consumers to co-create the meaning of brandsE. All of the answers are correct.

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Answers (1)

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Jordan Church · Answer 1

Letter E is correct. All of the answers are correct.

Explanation:

All of the alternatives cited correspond to marketing communications challenges.

What happens is that we are currently living in the information age, which was potentially established by the use of the internet. The communication relationship between consumer and organization has changed with the creation of new communication media, which generated greater proximity and interaction between the company and the consumer. This is a positive factor that facilitates a greater understanding of the needs of the target audience as well as faster problem solving response and feedback, but the challenges have also increased as marketers have a much larger job of investigating them. find the media most used by the public you want to reach through marketing communication.

The proximity and interaction of new consumer relations, has generated in the consumer a sense of greater participation in the decisions of a business, consumers want to relate to companies that are appropriate to their emotional and social parameters, so the ideal is for organizations to be open. greater dialogue with consumers and consumer trends so that their results are improved, as well as engaging content that engages and strengthens customer relationships, not just empty promotional messages that don't add value to the consumer. Recognizing the right media to establish marketing communication is also an essential parameter for strengthening the relationship with the consumer and, consequently, positive results related to communication.