Refer to Scenario 5.3. On Eaton's website, the firm segments its product offerings as aerospace, filtration, hybrid power, electrical, hydraulics, industrial clutches and brakes, plastic extrusion, and vehicle. What type of segmentation strategy has Eaton most likely adopted?

Question

Business

Darien

24 March, 11:55

Refer to Scenario 5.3. On Eaton's website, the firm segments its product offerings as aerospace, filtration, hybrid power, electrical, hydraulics, industrial clutches and brakes, plastic extrusion, and vehicle. What type of segmentation strategy has Eaton most likely adopted?

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Answers (1)

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Lamar Haney · Answer 1

C. product use

Explanation:

Based on the information provided within the question it can be said that in this scenario Eaton most likely adopted a product use segmentation strategy. This strategy basically focuses on finding the selling the same products but in different variations for different uses in many markets. Which is what Eaton's website seems to be doing by offering the same product to different markets such as aerospace, hydraulics, and electrical.