Heather has been assessing a number of her firm's products using the Boston Consulting Group approach to portfolio analysis. She has been trying to assess the strength in a particular market and is looking at the sales of the product and the overall market as well as the sales of competitors. Heather is trying to determine:the product's relative market share. the market growth rate. a source of competitive advantage. the impact of population shifts on future demand. cash equivalent values for each product. Save
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