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1 March, 03:11

Nike's early success can be attributed to its ability to

a. Bootstrap and innovate in its economic model

b. Create a lasting competitive advantage

c. Solve a problem or pain for a niche market and grow from there

d. Exploit a macro trend in the market based on personal experience

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Answers (1)
  1. 1 March, 04:44
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    Answer:B. Create a lasting competitive advantage.

    Explanation: Nike is a world renowned sports wear Company, known for its strategy to create a lasting competitive advantage over other sports wear companies. Nike applies different technologies to improve its market by creating a "market Niche"through the use of information technology to focus on a specialized market, Nike use information technology to differentiate products and provide new products and services to its customers. Nike have different Apps that has enhanced its competitive advantage such as Nike + devices, Nike + running app etc.
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