Small athletic shoe manufacturers such as Vans target niche markets and make shoes designed to satisfy the needs of different specific groups of customers. This strategy is an example of Multiple Choice mass customization. market segmentation. single chain marketing. market specific selection. customized manufacturing.
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Home » Business » Small athletic shoe manufacturers such as Vans target niche markets and make shoes designed to satisfy the needs of different specific groups of customers. This strategy is an example of Multiple Choice mass customization. market segmentation.