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15 May, 00:41

When using the benefi t-cost ratio measure of worth, what benchmark is the calculated ratio compared to in determining if an individual investment is attractive?

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  1. 15 May, 02:30
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    1.0

    Explanation:

    Benefit-cost ratio BCR can be expressed in monetary or qualitative terms. It presents the relationship between the relative costs and benefits of a proposed project.

    If a project has a BCR greater than 1.0, the project is expected to be attractiveto a firm and its investors.

    If a project's BCR is less than 1.0, the project's costs outweigh the benefits, and it should not be considered because it is unattractive.
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