Wholesome Bread, Inc. advertised that its honey wheat bread had 25% fewer calories than a competing brand, Valley Grains. In fact Wholesome's bread had the same amount of calories as Valley Grains' bread. Wholesome Bread's conduct:
a) Does not violate the Lanham Act because of the First Amendment freedom of speech.
b) Does not violate the Lanham Act because Wholesome did not act with actual malice.
c) Does not violate the Lanham Act because comparative ads are exempt from the law.
d) Violates the Lanham Act.
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Home » Business » Wholesome Bread, Inc. advertised that its honey wheat bread had 25% fewer calories than a competing brand, Valley Grains. In fact Wholesome's bread had the same amount of calories as Valley Grains' bread.