Sayyid's company has launched a new product line, and he is put in charge of sales. He decides his first step will be to find potential customers in the company's sales records. Sayyid is:

a. prospecting.

b. screening.

c. researching.

d. pre-approaching.

e. surveying.

Letter a is correct. Prospecting.

Explanation:

Customer prospecting is based on a structured process of searching for potential customers to consume new products or services.

This strategy is essential for any company that wants to expand in the market and achieve good profitability. It is important for professionals to implement customer prospecting techniques that are suited to the organizational purpose, each means for customer prospecting must be used in a way that communication is effective for the business, the company can use the digital medium to prospect clients, referrals., its own client portfolio and various other media.