FunZone Inc. identified and developed a SmartCard that can be used at fair grounds to make the ticketing process easier. The company found that the existing system was complicated and highly time-consuming. The SmartCard was easy to operate and each swipe would deduct the cost of a ride automatically. According to the given scenario, FunZone has recognized a

Market opportunity T/F

True

Explanation:

The concept of market opportunities is not always explicitly used by management specialists when explaining or implementing strategic design processes but is always implicitly present in these analyzes. Not a few authors identify market opportunities with favorable indicators of the variables to consider in the analysis of the environment since they characterize the actions of forces and actors in the environment. These variables can influence organizational action but do not define it and this can lead to, in economic praxis, organizational strategies may be more focused on the "what to do" to achieve the objectives than on the "how to get" to achieve them which leads to the loss of one of the levels of disaggregation of the strategic design and that the objectives are defined in terms of market opportunities, the strategies in terms of objectives and the strategic actions in terms of strategies.