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3 February, 14:12

Fabriq Inc., a cosmetics company, hired a well-known movie star to appear in its advertisements. The company hoped that using a celebrity would capture the attention and interest of consumers. In this scenario, the ad illustrates the application of:

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  1. 3 February, 18:06
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    Ad-To-Consumer Relevance

    Explanation:

    Ad-to-consumer importance applies to cases in which a new product's advertising name or character or person is of interest to customers.

    In this situation, Fabriq Inc. tries to connect people's interest in their product. People connect themselves easily with Celebrities because they admire them.

    So, many advertising agencies try to advertise with celebrities.
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